Jaguar’s Ian Callum on C-X16 ‘bloodlines’

Jaguar’s Design Director, Ian Callum, captures the soul of the brand in this great video on C-X16’s ‘bloodlines’.  It gives insight into the heritage and spirit of the brand and how design and product produce a work of art.  In the words of their Design Director “purity of line and intent is what Jaguar does best.”





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