SMMT released 2011 car registration details today. According to the figures 2011 new car registrations fell 4.4%, however the 1.94 million units was slightly ahead of the 1.92 million forecast.
2011 Top 3 marques were Ford Fiesta 96,112 units sold, Ford Focus with 81,832 units sold and Vauxhall Corsa 77,751 units sold.
“Last year proved to be a challenging year for the UK motor industry,” said Paul Everitt, SMMT chief executive. “Weak economic growth will make trading conditions tough in 2012, but record numbers of new and updated models, significantly improved fuel efficiency and exciting new technologies will help to encourage consumers into showrooms.”
Whilst it’s evident 2012 will see tougher trading conditions, there are definite opportunities for Dealer Groups to get consumers into their showrooms starting with the online showrooms where their research begins! Consider your mobile strategy, as we know mobile retail is continuing to grow, according to Comscore datagems 1.7million mobile subscribers consumed automotive content on mobile devices.