Quick Response codes (QR codes) are similar to the barcodes used by retailers to track inventory and price products at te point of sales; the key difference between the two is the amount of data they can hold or share. When you scan a QR code with your camera-enable Smartphone you link to digital content on the web; activate various phone functions including email, IM and SMS and connect the mobile device to a web browser.
This comprehensive article by Angie Schottmuller of Search Engine Watch gives 14 best practices on QR codes for marketers including FREE tools to generate QR codes, management tools to track scanning analytics, relevant content and more.
Strategically QR codes have been used to gain market leadership for businesses as seen in this video of Tesco in South Korea By strategically using QR codes they solved a daily chore for time poor customers creatively by allowing “the store come to the people” through virtual stores.
- The number of new registered members rose by 76%
- Online sales increased 130%
- Market leader in online market and close 2nd offline
Tesco South Korea [Video]