I’d like to think that my little cousin is ecstatic about me visiting because he loves me to bits but I think the reality is he loves my iPad more!! I’m really in trouble when his 3 year old brother get his hands on it or worse still my phone!! This is the reality of ‘digital kids’. They’re growing up with the benchmark of tablet functionality so pretty much expect nothing less. So what will their technology expectations be when they drive their first car?
According to Intel’s Staci Palmer, by 2013 the car is predicted to be the third most connected place people spend time and by 2016 there will another crucial factor in the purchase decision: how connected is my car! Because of this, in The Telegraph’s article The connected car: coming to your street soon it’s reported Intel has invested $100m over the next three to five years to act as a catalyst for innovation and to build relationships with manufacturers.
As we know technology is reshaping the way we research, engage, connect and purchase. The question is will the gap increase between the digital experience manufacturers and dealers offer and what customers expect? It’s one thing looking ahead to what todays one year old will expect (and rightly so), but at the moment so many fall short of even the basics in providing todays customer with an optimised multi-device and location experience. In the UK its reported that 70% of businesses are not mobile optimised – shocking! According to IAB research, if your mobile site hasn’t loaded within 3 seconds your customer has gone to a competitor! It’s becoming more important that the online showroom experience is more consistent with the offline bricks-and-mortar showroom experience. Are you turning away potential customers online?